Sydney

Hello! I’m Oliver,

Making complex ideas
easy to understand,
and easy to care about.

I’m a designer working across product, brand, and campaigns, shaped by UX thinking that prioritises clarity, intent, and real user needs.

Gut health product Meta ad mockup

Gut Health Product Ad  |  F+B

Creative Consultant & Designer

Meta ads design focused on building immediate trust while keeping the brand clean, natural, and premium.

From a loose brief and headline, I refined the hook and centred the layout around one clear message, supported by real customer proof. The design uses calm hierarchy and whitespace, with a hero image expanded from my own product mockup to create a grounded, natural setting.

This project reflects how I translate brand values and marketing principles into clear, effective creative that feels considered rather than promotional.

Marketing campaign assets, figma, brand design

IPA, XPA and lager shelf strip labels designed for Porters Liquor
In-store promotional posters for a free tastings event and a seniors discount
Mix and match four for twenty five dollar shelf tag design

POS Design  |  Porters Liquor

Retail Marketing Designer

Retail campaign designed for in-store and digital promotion, focused on strong, accessible messaging.

Created a cohesive set of assets including posters, shelf talkers, and category labels, designed to work effectively in a fast-paced retail environment. The system prioritises visibility, consistency, and ease of navigation, helping customers quickly understand offers and product categories.

This project reflects an understanding of how design functions in real-world retail settings where clarity, speed, and execution matter more than complexity.

Retail Design, Photoshop, POS Design, FMCG, Print

Flax + Beets protein and metabolism supplement tub
Flax + Beets gut health and stress support supplement tub
Flat label artwork for the protein and metabolism packaging
Flat label artwork for the gut health and stress support packaging

Packaging Design  |  F+B

Creative Consultant & Designer

Refined and prepared Flax + Beets supplement packaging for production, ensuring all artwork met supplier specifications and print requirements.

Corrected alignment, spacing, and hierarchy issues, and adjusted typography to meet strict sizing and legibility requirements for small-format packaging. This included handling dense nutritional and regulatory information while maintaining clarity and visual balance.

Focused on accuracy, consistency, and legibility, delivering production-ready files that maintained the brand’s clean, premium feel.

Adobe Illustrator, FMCG, Print Production, Branding

MINT PR website homepage shown on a mobile screen
MINT PR website services page shown on a laptop screen

PR Agency Website  |  MINT PR

Web & Brand Designer

Designed a website for a strategic communications agency around a client brief calling for a sophisticated, restrained aesthetic. Black and white with a single pink accent used intentionally to highlight key moments.

The focus was equal parts visual and functional. Building a considered colour system while ensuring the site worked hard for the business, with the primary CTA visible and reachable at every point of the page.

This project reflects my ability to translate a client’s instincts into a purposeful, polished outcome across both design and copy.

Web Design, Framer, Conversion, Brand Design

Littlesteps pitch deck cover slide with app mockup
Overview spread of the Littlesteps pitch deck slides
Competitor positioning slide from the Littlesteps pitch deck
Customer and industry overview slide from the Littlesteps pitch deck

Product Pitch Deck  |  Littlesteps

Product & Presentation Designer

Designed a pitch deck for a new product concept, with a focus on presenting complex information in a clear and structured way.

The approach was to organise information around what an audience needs to understand and believe, using hierarchy and pacing to guide attention and remove unnecessary complexity.

This project reflects my ability to structure and communicate ideas clearly, ensuring concepts land quickly and effectively across teams and stakeholders.

Data Visualisation, InDesign, Figma, Deck Design